Your customer is the main asset you have. Your company needs to have processes and tools to provide excellent relationships with him . You need to manage the entire customer journey . Since the exploration campaigns of a future customer , through the process of selling to the aftermarket .
The marketing tools enable new customers , offering products and services to existing customers , and to analyze the profile of each customer order to serve you according to their needs .
Sales processes enable to plan and manage sales by customer , channel , territory, sales team or product . Create and manage campaigns , from prospection to control applications .
The 360 ° view of the customer enables an integrated customer management , highlighting the profile of your contacts , your products , suggestions or complaints records .
Manage customer service using the best practices of the market, as tools for case management of incidents , problems to ITIL implementation .